How to get your ideas to spread


1. Please describe in your own words the company you have started (in groups) at school.
2. What kind of product are you developing?
3. What marketing and/or advertising techniques are you using to promote it?
4. Please relate the talk you just watched to your product:

– What segment of society (consumers) are you targeting?
– Is your product “remarkable”? Why is that -in Seth Godin’s words- important?
– According to his theories, do you think you have chances of success? If so, why? (Please link your answer to the video)

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